TENNENT’S LAGER

Brief:

Create a Christmas event that positioned Tennent’s as the go-to choice for festive gifting, highlighting their brewery tours and e-commerce range.

Campaign:

Atomic10 curated an exclusive, one-off Tennent’s Christmas event, bringing together Scotland's top influencers, creatives, and social content creators to generate buzz around the brand's festive offerings. The event was designed to showcase Tennent’s brewery tours and gift range as the perfect holiday presents, ensuring Tennent’s stayed front of mind as the festive pint season began.

We meticulously selected a guest list of influential personalities and hosted a unique experience that included a brewery tour, Christmas gifting, and a special live performance by Kyle Falconer, creating a memorable and share-worthy occasion.

Results:

The event attracted a diverse range of talent from Scotland’s creative scene, including TikTokers, comedians, lifestyle influencers, and content creators. This strategic gathering of influencers helped to amplify Tennent’s festive message and positioned the brand as a top choice for Christmas gifting.